← back to the board · all wave-1 PRDs
Status: Needs your yes on the 牛奶光 head, 2 keyframes made and approved, then 5 paid clips + voice take + edit.
| Ad | DPL16 · reel 9:16 · ~21.3 s |
| ad_id | uki-ad-20261013-007 (16-pilot/mint-DPL16.json) |
| Objective | Conversion: WhatsApp booking of the RM198 first trial, judged on cost per booked trial from the chat log + the per-ad code, never on cost per chat alone (map-v4 objective). |
| Offer line | 首次黑金牛奶光体验 RM198. Default = a separate 牛奶光 first trial. Whether RM198 is one combined CellLight + 牛奶光 session or two separate first trials is still open (questions.json, 13 Oct). |
| Type · pain | PAS · pain D1: dull, yellowish, tired-looking skin despite daily skincare and masks (暗沉 / 泛黄 / 没精神) |
| ICP | Women about 25-40 in the catchment with dull, yellowish skin who lean on foundation (map-v4 pains.D1/D2; 17-dpl/REFS.md #9 Face Bar MY 85 d: 'skincare and masks every day, why still dull'; REFS.md line 150: 'women past 30 … makeup can't fully cover'). |
| Hook (map-v4) | 「想要韩系素颜感，脸却总是黄黄暗暗的？」 |
| Structure from | map-v4 DPL16 picture_and_structure: mirror, yellowish dull bare face (pain first) → foundation every morning → 黑金牛奶光 on the CellLight 3.0 machine, skin check first → 「肤色看起来更有光泽感。效果因人而异。」 → offer card. Never says the treatment or device is Korean (the wish only: LS Clinic MY 129 d, YoungBeauty MY 82 d, map-v4 why). Beat pace from Kimhei (~2-3 s per beat). MB06 sits right before the face shot (blocks.json MB06 use_in). |
| Chain so far | brief atom-brief-ukiyo-newbatch-dpl16 · visual evidence atom-visual-evidence-ukiyo-newbatch-dpl16 |
| Ref | Source (file · record) | Signal | We copy | Never copy |
|---|---|---|---|---|
| Kimhei 「为什么别人素颜都在发光?」 reel | 17-dpl/refs.json key kimhei_why_glow (1713279643107532); media/kimhei_1713279643107532_sheet.jpg | MY · 17 days running · 16.4 s | Pace and order: question hook → the light on a face → a look line (光泽感) → one offer card; ~2-3 s per beat. | IPL naming (use UKIYO's own name); the RM88 price; 赶紧预约 urgency (brand rule: no urgency); 「不是滤镜」 |
| Korean Skin Management Centre first trial | 17-dpl/refs.json key koreanskin_trial (1023503244028533) | MY · 7 days running | Only the fact that a MY DPL first trial sits at RM138 (price context). | fade scars / reduce redness; limited slots |
| XHS vendor block N4-B4 (牛奶光 on the face) | 22-xhs-celllight/BLOCKS.md + blocks.json id N4-B4 (note4 8.7-19.5 s) | vendor video, Jev value medium 0.99 | The 牛奶光 choreography: window flat on cheek/jaw, slow glide, steady red glow (reskinned as KF-N4-B4). | its spoken feel lines (温和不刺眼 / 温温热热 / 热水袋 / 舒服); the eye sticker / vendor towel / faces |
| UKIYO machine clips IMG_8136 / 5645 / 8139 | 23-machine-blocks/blocks.json (MB01-MB07) + kf/MB0?-ukiyo.png | UKIYO's own machine footage, restyled stills | The real machine and the 牛奶光 head, to illustrate 「先看肤况，再选适合你的光」. | the staff face and 宏泰光电 idle-screen logo (blocks.json excluded); filter counts, wavelengths or specs as a selling point; crops into on-screen numbers |
| # | Time (s) | Source | On screen | Camera | Text on screen | Voice-over | Engine · cost |
|---|---|---|---|---|---|---|---|
| 1 | 0.0-3.5 (3.5) | KEYFRAME TO MAKE: D1 (see below) | At the mirror, her bare face looks yellowish and dull; she looks at it | near-still, small lean-in | 想要韩系素颜感，/ 脸却总是黄黄暗暗的？ | 想要韩系素颜感，脸却总是黄黄暗暗的？ | Wan 3.0 i2v (skills/video-gen/scripts/wan3-i2v-fire.sh, 1080p, --audio false), 4 s · $0.80 |
| 2 | 3.5-6.0 (2.5) | KEYFRAME TO MAKE: D2 | Morning: she presses foundation on with a sponge at the mirror | near-still | 每天早上多打一层粉 | 每天早上都要多打一层粉， | Wan 3.0 i2v (skills/video-gen/scripts/wan3-i2v-fire.sh, 1080p, --audio false), 3 s · $0.60 |
| 3 | 6.0-8.0 (2.0) | ~/.zennith/state/ukiyo-celllight-w1/video-blocks/library/SkinCheck/SK01_SkinAnalysisLaptopOTS/UKIYO_SK01_skin-analysis-laptop-ots_Reel01_v1.mp4 (2.25 s, approved 2 Oct, INDEX.json SK01) |
Skin check on the laptop | over the shoulder | 先看肤况 | 我们会先看你的肤况， | library block, $0 |
| 4 | 8.0-9.3 (1.3) | Restyled still 23-machine-blocks/kf/MB06-ukiyo.png | Gloved finger sets the 牛奶光 screen (never cropped into the numbers) | static, finger moves | 黑金牛奶光 | 再用黑金牛奶光， | Wan 3.0 i2v (skills/video-gen/scripts/wan3-i2v-fire.sh, 1080p, --audio false), 2 s · $0.40 |
| 5 | 9.3-15.3 (6.0) | Approved keyframe 16-pilot/blocks/kf/r6/KF-N4-B4.png (canvas atom-canvas-atom-ukiyo-macbook-air-2-01299) | The 牛奶光 head flat on her cheek and jaw, steady red glow; camera at the head of the bed so her face is upside-down in frame (as in the reference) | slow drift following the head (N4-B4's own move) | — | 一种温和的光护理，整张脸都会做到。 | Wan 3.0 i2v (skills/video-gen/scripts/wan3-i2v-fire.sh, 1080p, --audio false), 6 s · $1.20 |
| 6 | 15.3-17.3 (2.0) | Restyled still 23-machine-blocks/kf/MB07-ukiyo.png | The 牛奶光 head in the gloved hand, its window glowing red | slow push-in as the glow comes up | 肤色看起来更有光泽感。/ 效果因人而异。 | 肤色看起来更有光泽感。效果因人而异。 | Wan 3.0 i2v (skills/video-gen/scripts/wan3-i2v-fire.sh, 1080p, --audio false), 2 s · $0.40 |
| 7 | 17.3-21.3 (4.0) | Offer card (static, built in the edit) | UKIYO logo + offer | static | 首次黑金牛奶光体验 RM198 / WhatsApp 预约 / 效果因人而异 | 首次体验，WhatsApp 我们。 | edit, $0 |
Keyframes to make (before any paid fire):
| Id | For shot | Reskin from (exact frame) | Change | Also | Engine |
|---|---|---|---|---|---|
| D1 | 0.0-3.5 | ~/.zennith/state/ukiyo-celllight-w1/reel01-real-ba/reel01-paid-master.mp4 @ 11.9 s (mirror close, hand at the chin) — UKIYO-approved composition | New generated face; her bare skin yellowish and dull (no breakouts); remove the burned-in caption 「可是熬夜隔天还是暗沉」 and the corner logo; plain wall | none beyond the frame | codex-image-gen --mode edit, $0; audit + board review |
| D2 | 3.5-6.0 | ~/.zennith/state/ukiyo-celllight-w1/reel01-real-ba/reel01-paid-master.mp4 @ 9.6 s (her at a table mirror with skincare bottles) — no decoded foundation reference exists in lanes 03 / 13 / 17 (searched 13 Oct) | Same woman as D1; she presses foundation with a sponge; sofa and bottles replaced by a plain wall and one foundation bottle; remove caption and logo | D1 for identity | codex-image-gen --mode edit, $0; audit + board review |
Every keyframe with a person passes the 5 checks in ukiyo-celllight-w1/KEYFRAME-AUDIT-CHECKLIST.md (aesthetician at the head of the bed, ≤2 hands joined to arms, handpiece with its hose, a reskin not an invention, head/face orientation 1:1 with the reference), plain background, mild skin in treatment shots, no lettering on handpieces.
Wan motion lines (motion only; the scene is locked by the start frame):
Fire one shot per command: bash skills/video-gen/scripts/wan3-i2v-fire.sh --start-image-url <keyframe S3 url> [--end-image-url <url>] --prompt-file <motion line> --duration <s> --resolution 1080p --aspect 9:16 --audio false --ad-id uki-ad-20261013-007 --out <path>. Complete payload only (the endpoint queues before it validates). Each clip: full-size frame check, scene-cut check, then on chain before the edit.
Voice pace (target 4.5-5 syllables/s, gaps ≤0.6 s):
| Time (s) | Line | Syllables | Syl/s |
|---|---|---|---|
| 0.0-3.4 | 想要韩系素颜感，脸却总是黄黄暗暗的？ | 16 | 4.71 |
| 3.6-5.8 | 每天早上都要多打一层粉， | 11 | 5.0 |
| 6.0-7.8 | 我们会先看你的肤况， | 9 | 5.0 |
| 8.0-9.6 | 再用黑金牛奶光， | 7 | 4.38 |
| 9.8-13.0 | 一种温和的光护理，整张脸都会做到。 | 15 | 4.69 |
| 13.2-16.6 | 肤色看起来更有光泽感。效果因人而异。 | 16 | 4.71 |
| 17.6-19.4 | 首次体验，WhatsApp 我们。 | 8 | 4.44 |
Gaps between lines (s): [0.2, 0.2, 0.2, 0.2, 0.2, 1.0]. The gaps over 0.6 s fall on the end card, where the music comes up.
Sound and edit: Edit in the 08/11 pipeline (ukiyo-celllight-w1/addon-08-09-11/edit-remotion/build.sh, planner make_spec_v5.py with PRICE=RM198): music bed ~/.zennith/state/ukiyo-celllight-w1/R3/wan/bgm/rm99-00060.wav (117.5 BPM, full range) 6 dB under the voice and full between lines; gates duck_check.py (exit 7), seam_check.py, blackframe_check.py; voice checked word by word with R6/wan/tools/vo_check.py (one Whisper process at a time on the Air). Voice gaps ≤0.6 s; slow real footage plays at 1.3-1.6x; machine beats about 1 s.
Voice: One continuous voice take, voice-locked to R3's voice: ukiyo-celllight-w1/R6/wan/tools/fire_wan_r2v_voice.py --voice-ref addon-08-09-11/vo/r3-voice-ref.wav (Higgsfield; HF_ENV_FILE=~/.zennith/secrets/higgsfield.env). Target 4.5-5 syllables/s; the operator hears the take alone before the edit.
| Paid video seconds | 17 s of Wan 3.0 i2v |
| Est. USD (one fire per shot) | $3.40 at 1080p ($1.70 at 720p); $6.80 if every shot needs one retry |
| Voice take | ~20 s, ≈35.0 Higgsfield credits (planning rate 1.75/s, not in the USD figure) |
| Keyframes / statics | codex-image-gen or local composite, $0 (subscription / local) |
legal_scan.py --selftest PASS, then legal_scan.py 24-wave1-prd/wave1-lines.json: DPL16 pass (hook + 10 on-screen + 7 voice lines). Hits: none. Review flags: none.
Extra code check for the scanner's known blind spots (17-dpl/COMPLIANCE.md §3) and this run's rules (放松 / 舒缓 / 健康 / Korean claims / eye shields): none found.
Rules held (where they apply to this ad): real pain first; results only as how skin looks + 效果因人而异; offer line only (no visit details); no relax / lie-back / feel lines; no eye-shield mention; no 'you have X'; generated people never pose as customers; before/after only from the real UKIYO client; device = the cream paddle with the red light-bar, never the purple-logo head; machine keeps its own 'Cell Light III Platinum' print; aesthetician at the head of the bed.
Every Wan clip and every final lands on chain at action time: S3 copy, then a G5 video/canvas atom parented to this ad's visual-evidence atom, then the /approvals row (CLAUDE.md forward-emission rule).