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Status: Needs your yes that UKIYO's red-glow head is the 牛奶光 head before the right picture is made; then one codex static ($0).
| Ad | DPL06 · static 4:5 two-column |
| ad_id | mint before production — no 16-pilot/mint-DPL06.json on disk |
| Objective | Conversion: WhatsApp booking of the RM198 first trial, judged on cost per booked trial from the chat log + the per-ad code, never on cost per chat alone (map-v4 objective). |
| Offer line | 首次黑金牛奶光体验 RM198. Default = a separate 牛奶光 first trial. Whether RM198 is one combined CellLight + 牛奶光 session or two separate first trials is still open (questions.json, 13 Oct). |
| Type · pain | comparison · pain D2: no glow without makeup; makeup doing the work, cakey by afternoon (素颜没光 / 浮粉) |
| ICP | Women about 25-40 in the catchment with dull, yellowish skin who lean on foundation (map-v4 pains.D1/D2; 17-dpl/REFS.md #9 Face Bar MY 85 d: 'skincare and masks every day, why still dull'; REFS.md line 150: 'women past 30 … makeup can't fully cover'). |
| Hook (map-v4) | 「每天靠厚粉遮，还是先把底子照顾好？」 |
| Structure from | map-v4 DPL06 picture_and_structure + on_image (18-dpl-map/dpl-ads-final.json, same text): two columns, methods only, no salon named. Split-headline shape from 台南淨妍; one plain price box from DrV. |
| Ref | Source (file · record) | Signal | We copy | Never copy |
|---|---|---|---|---|
| 台南淨妍 「皮秒負責淨 · 脈衝光負責亮」 | 17-dpl/refs.json key jingyan_no_retouch (1315107899980232); media/jingyantainan_1315107899980232_card_0.jpg | TW · 136 days running | A two-sided split headline and a row of plain look words at the foot. | 淡化黑色素 / 擊碎黑色素; a glamour model shown as if a result |
| DrV Skin RM198 first trial | 17-dpl/refs.json key drv_no_downtime (1120243254022808); media/drvskin_1120243254022808_card_0.jpg | MY · 19 days running · same RM198 price, PJ | One clear first-trial price box. | 淡斑 / 消红退红 / 净痘 bubbles; the struck-through original price; an AI-looking model shown as a result |
| UKIYO machine clips IMG_8136 / 5645 / 8139 | 23-machine-blocks/blocks.json (MB01-MB07) + kf/MB0?-ukiyo.png | UKIYO's own machine footage, restyled stills | The real machine and the 牛奶光 head, to illustrate 「先看肤况，再选适合你的光」. | the staff face and 宏泰光电 idle-screen logo (blocks.json excluded); filter counts, wavelengths or specs as a selling point; crops into on-screen numbers |
| Layout | 4:5, UKIYO look (approved-statics, warm plaster/oat). Headline 2 lines on top → two columns with labels 「厚粉」 / 「黑金牛奶光」 → a picture in each column → three short lines under each → one price box (DrV position, no strike-through) → logo bottom-centre. |
| Every text line | 「每天靠厚粉遮，还是先把底子照顾好？」 · 「厚粉」 · 「每天早上加一层」 · 「下午浮粉」 · 「卸了还是暗」 · 「黑金牛奶光」 · 「先看肤况」 · 「整张脸温和的光护理」 · 「首次黑金牛奶光体验 RM198」 |
| Picture | Left: foundation bottle, concealer and a makeup sponge with a foundation smudge on a stone ledge (generated still life, no brand names, no person). Right: the 牛奶光 handpiece (white shell, the window glowing a steady red, no lettering) resting on an oat towel. |
| Device panel | Handpiece identity from the PRO sheet 15-ads-board/pro/CL_HANDHELD.jpg + CL_CLOSEUP.jpg (22-xhs-celllight/BLOCKS.md: the PRO panels show the red-glow window) and UKIYO's own IMG_8139 (ukiyo-celllight-w1/R3/real-usage/key/IMG_8139-5.3.jpg) as second reference. |
| Proof | The real handpiece. |
| Engine | codex-image-gen (as CL16) with the two DPL cards as layout-only references ('copy the structure, never its colours, words or claims'), $0. |
| Finish | finish.py GRAIN_AMP=0.12, logo bottom-centre; then look gate (finish_pilot.py band) and G7. |
| Paid video seconds | 0 s of Wan 3.0 i2v |
| Est. USD (one fire per shot) | $0.00 at 1080p ($0.00 at 720p); $0.00 if every shot needs one retry |
| Voice take | none |
| Keyframes / statics | codex-image-gen or local composite, $0 (subscription / local) |
legal_scan.py --selftest PASS, then legal_scan.py 24-wave1-prd/wave1-lines.json: DPL06 pass (hook + 9 on-screen + 0 voice lines). Hits: none. Review flags: none.
Extra code check for the scanner's known blind spots (17-dpl/COMPLIANCE.md §3) and this run's rules (放松 / 舒缓 / 健康 / Korean claims / eye shields): none found.
Rules held (where they apply to this ad): real pain first; results only as how skin looks + 效果因人而异; offer line only (no visit details); no relax / lie-back / feel lines; no eye-shield mention; no 'you have X'; generated people never pose as customers; before/after only from the real UKIYO client; device = the cream paddle with the red light-bar, never the purple-logo head; machine keeps its own 'Cell Light III Platinum' print; aesthetician at the head of the bed.
Every Wan clip and every final lands on chain at action time: S3 copy, then a G5 video/canvas atom parented to this ad's visual-evidence atom, then the /approvals row (CLAUDE.md forward-emission rule).