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Status: Needs 2 keyframes made and approved (chin opener + MB01 end frame), then 4 paid clips + voice take + edit.
| Ad | CL10 · reel 9:16, phone POV · ~20.4 s |
| ad_id | uki-ad-20261013-005 (16-pilot/mint-CL10.json) |
| Objective | Conversion: WhatsApp booking of the RM198 first trial, judged on cost per booked trial from the chat log + the per-ad code, never on cost per chat alone (map-v4 objective). |
| Offer line | 首次细胞光体验 RM198 |
| Type · pain | UGC · pain A: breakouts that keep coming back after bottle after bottle of skincare |
| ICP | Women about 25-40 within ~8 km of The Park, Bukit Jalil whose breakouts keep coming back after switching skincare (07-icp-pain-usp/ICP-MAP.md §0 point 1: Jev picked this segment 0.49 vs next 0.19; the product-switching loop is its strongest angle, 0.77). |
| Hook (map-v4) | 「痘痘一直反复的客人，第一次来，我会先做这件事。」 |
| Structure from | map-v4 CL10 (variant CL10a): the aesthetician films on her phone: opens on bumps on a chin (tight), then the skin check, then CellLight on the cheek; hands and face tight so the room never shows; RM198 end card. Step labels one line each (op2 DeB7Fk3tyc4). The consult-then-choose narration is the vendor's note4 40-62 s skeleton (22-xhs-celllight/BLOCKS.md §(d) 2). MB01 sits between the gel and the light (23-machine-blocks/blocks.json MB01 use_in). |
| Chain so far | brief atom-brief-ukiyo-newbatch-cl10 · visual evidence atom-visual-evidence-ukiyo-newbatch-cl10 |
| Ref | Source (file · record) | Signal | We copy | Never copy |
|---|---|---|---|---|
| Your ref 2 · Dr Avora DeB7Fk3tyc4 (IG) | 11-operator-refs/locked3/LOCKED-3.md row DeB7Fk3tyc4; DeB7Fk3tyc4-sheet.jpg | 12.1 s post, decoded 12 Oct | Opens on the face first, one-line step labels, staff-side close-ups. | the step claims (brighten, repair barrier); goggles (UKIYO never mentions eye shields); services UKIYO doesn't run; her face as the patient |
| FACE BAR phone footage | 13-gap-refs/ugc.json record 1368544614407574 | MY · 501 days running | Aesthetician-side phone footage, tight on hands and face, short step labels. | 懒人 / easy-relax angle; wide shots that show the real room |
| Letitia 皮肤管理中心 phone close-ups | 13-gap-refs/ugc.json record 943550588501522 | MY · 147 days running | Staff tells one guest's story in captions over phone close-ups. | 一次解决 / 完全无疼感 / 方便极快见效; price-shaming other shops |
| Dr Stan pas6 'rent vs repair' reel | 02-drstan-winners/WINNERS.md §'#2 (tie) pas6' | drs-ad-20260508-006-pas6-rent-vs-repair · 13 bookings, best cost/chat RM6.72 | The voice order: the fix falls short → not your fault → a different route → a small first step; the person holding the device. | doctor authority and credentials (EAU line); the men's-health topic; the English metaphor wording |
| XHS vendor block N4-B6 (gel) | 22-xhs-celllight/BLOCKS.md + blocks.json id N4-B6 (note4 21.0-25.0 s) | vendor video (宏泰光电) | Framing and pace of the coin-thick gel step only (already reskinned as KF-N4-B6). | the XHS watermark and vendor tag; the vendor's client faces; any vendor footage itself |
| XHS vendor block N4-B10 (CellLight over the shoulder) | 22-xhs-celllight/BLOCKS.md + blocks.json id N4-B10 (note4 57.0-66.0 s) | vendor video, Jev value high 1.58 | Over-the-shoulder handpiece movement and pace (reskinned as KF-N4-B10). | the purple-lit manufacturer logo head; the spoken 提亮 / 白白 / 嫩肤 lines; vendor watermark, towel, faces |
| UKIYO machine clips IMG_8136 / 5645 / 8139 | 23-machine-blocks/blocks.json (MB01-MB07) + kf/MB0?-ukiyo.png | UKIYO's own machine footage, restyled stills | The real machine and the 牛奶光 head, to illustrate 「先看肤况，再选适合你的光」. | the staff face and 宏泰光电 idle-screen logo (blocks.json excluded); filter counts, wavelengths or specs as a selling point; crops into on-screen numbers |
| # | Time (s) | Source | On screen | Camera | Text on screen | Voice-over | Engine · cost |
|---|---|---|---|---|---|---|---|
| 1 | 0.0-4.4 (4.4) | KEYFRAME TO MAKE: K1 (see below) | Tight on a chin with small bumps (visible but mild: this is not a comparison ad), gloved fingertip near the jaw; plain background | handheld phone micro-shake, slight push-in | 痘痘一直反复的客人，/ 第一次来，我会先做这件事。 | 痘痘一直反复的客人，第一次来，我会先做这件事。 | Wan 3.0 i2v (skills/video-gen/scripts/wan3-i2v-fire.sh, 1080p, --audio false), 5 s · $1.00 |
| 2 | 4.4-6.6 (2.2) | ~/.zennith/state/ukiyo-celllight-w1/video-blocks/library/SkinCheck/SK01_SkinAnalysisLaptopOTS/UKIYO_SK01_skin-analysis-laptop-ots_Reel01_v1.mp4 (2.25 s, approved 2 Oct, INDEX.json SK01) |
Aesthetician's hand points at the skin-analysis screen | over the shoulder, small pull-back | 先看皮肤 | 先看清楚她哪里在冒， | library block, $0 |
| 3 | 6.6-9.0 (2.4) | Approved keyframe 16-pilot/blocks/kf/r5/KF-N4-B6.png (canvas atom-canvas-atom-ukiyo-macbook-air-2-01279) | Gloved hand spreads clear gel with a white spatula; she lies flat, brown towel turban | handheld, follows the spatula | — | 再按她的皮肤，选适合的光。 | Wan 3.0 i2v (skills/video-gen/scripts/wan3-i2v-fire.sh, 1080p, --audio false), 3 s · $0.60 |
| 4 | 9.0-10.2 (1.2) | Restyled still 23-machine-blocks/kf/MB01-ukiyo.png → end frame K2 | Filter bays lighting up along the top of the machine, 'Cell Light Platinum' print | slow pan along the bays (MB01's own move) | 先看肤况，再选适合你的光 | (voice continues) | Wan 3.0 i2v (skills/video-gen/scripts/wan3-i2v-fire.sh, 1080p, --audio false) with start + end frame, 2 s · $0.40 |
| 5 | 10.2-15.6 (5.4) | Approved keyframe 16-pilot/blocks/kf/r5/KF-N4-B10.png (canvas atom-canvas-atom-ukiyo-macbook-air-2-01282) | Cream paddle on her cheek with the red light-bar, masked aesthetician leaning in over the shoulder; mild skin | slow handheld drift following the paddle | 细胞光 3.0 | 细胞光 3.0，我们这样照顾反复冒痘的皮肤。 / 第一次，先给我看看你的皮肤。 | Wan 3.0 i2v (skills/video-gen/scripts/wan3-i2v-fire.sh, 1080p, --audio false), 6 s · $1.20 |
| 6 | 15.6-20.4 (4.8) | End card (static, built in the edit) | UKIYO logo + offer | static | 首次细胞光体验 RM198 / WhatsApp 预约 / 效果因人而异 | 首次体验，WhatsApp 我们。 | edit, $0 |
Keyframes to make (before any paid fire):
| Id | For shot | Reskin from (exact frame) | Change | Also | Engine |
|---|---|---|---|---|---|
| K1 | 0.0-4.4 | ~/.zennith/state/ukiyo-celllight-w1/addon-08-09-11/orig/R10-leave-it-to-me_797ed212.mp4 @ 5.2 s (gloved hands at the jaw; the frame the 08 reel shows at ~5.0 s) | Crop tight on the chin, phone-POV look, small natural bumps (texture from the same clip @ 2.0 s), remove the burned-in caption 「交给我搞定。」 and the UKIYO corner logo, new generated face, plain background | 16-pilot/blocks/UK-5648-hands-only.png is NOT needed; use only the frame + R3/real-usage/key/IMG_5646-7.1.jpg for the glove look |
codex-image-gen --mode edit via 16-pilot/fire_pilot.sh (MODE=edit), $0 (subscription); then the 5-point keyframe audit (ukiyo-celllight-w1/KEYFRAME-AUDIT-CHECKLIST.md) and board review |
| K2 | 9.0-10.2 (end frame) | IMG_8136.MOV @ 18.6 s (MB01 out-point, 23-machine-blocks/blocks.json) — inside the clean range, no staff face or idle-screen logo | Same restyle as MB01-ukiyo.png (23-machine-blocks/restyle_rest.sh, prompt MBR-restyle.txt, look ref crops-05-r13/look-R6-approved-2.18s.png) |
kf/MB01-src.png, kf/MB01-ukiyo.png | codex-image-gen --mode edit, $0 |
Every keyframe with a person passes the 5 checks in ukiyo-celllight-w1/KEYFRAME-AUDIT-CHECKLIST.md (aesthetician at the head of the bed, ≤2 hands joined to arms, handpiece with its hose, a reskin not an invention, head/face orientation 1:1 with the reference), plain background, mild skin in treatment shots, no lettering on handpieces.
Wan motion lines (motion only; the scene is locked by the start frame):
Fire one shot per command: bash skills/video-gen/scripts/wan3-i2v-fire.sh --start-image-url <keyframe S3 url> [--end-image-url <url>] --prompt-file <motion line> --duration <s> --resolution 1080p --aspect 9:16 --audio false --ad-id uki-ad-20261013-005 --out <path>. Complete payload only (the endpoint queues before it validates). Each clip: full-size frame check, scene-cut check, then on chain before the edit.
Voice pace (target 4.5-5 syllables/s, gaps ≤0.6 s):
| Time (s) | Line | Syllables | Syl/s |
|---|---|---|---|
| 0.0-4.4 | 痘痘一直反复的客人，第一次来，我会先做这件事。 | 20 | 4.55 |
| 4.6-6.4 | 先看清楚她哪里在冒， | 9 | 5.0 |
| 6.6-9.0 | 再按她的皮肤，选适合的光。 | 11 | 4.58 |
| 9.4-13.4 | 细胞光 3.0，我们这样照顾反复冒痘的皮肤。 | 19 | 4.75 |
| 13.6-15.8 | 第一次，先给我看看你的皮肤。 | 12 | 5.45 |
| 16.0-18.2 | 首次体验，WhatsApp 我们。 | 8 | 3.64 |
Gaps between lines (s): [0.2, 0.2, 0.4, 0.2, 0.2]. All within 0.6 s.
Sound and edit: Edit in the 08/11 pipeline (ukiyo-celllight-w1/addon-08-09-11/edit-remotion/build.sh, planner make_spec_v5.py with PRICE=RM198): music bed ~/.zennith/state/ukiyo-celllight-w1/R3/wan/bgm/rm99-00060.wav (117.5 BPM, full range) 6 dB under the voice and full between lines; gates duck_check.py (exit 7), seam_check.py, blackframe_check.py; voice checked word by word with R6/wan/tools/vo_check.py (one Whisper process at a time on the Air). Voice gaps ≤0.6 s; slow real footage plays at 1.3-1.6x; machine beats about 1 s.
Voice: One continuous voice take, voice-locked to R3's voice: ukiyo-celllight-w1/R6/wan/tools/fire_wan_r2v_voice.py --voice-ref addon-08-09-11/vo/r3-voice-ref.wav (Higgsfield; HF_ENV_FILE=~/.zennith/secrets/higgsfield.env). Target 4.5-5 syllables/s; the operator hears the take alone before the edit.
| Paid video seconds | 16 s of Wan 3.0 i2v |
| Est. USD (one fire per shot) | $3.20 at 1080p ($1.60 at 720p); $6.40 if every shot needs one retry |
| Voice take | ~19 s, ≈33.2 Higgsfield credits (planning rate 1.75/s, not in the USD figure) |
| Keyframes / statics | codex-image-gen or local composite, $0 (subscription / local) |
legal_scan.py --selftest PASS, then legal_scan.py 24-wave1-prd/wave1-lines.json: CL10 pass (hook + 8 on-screen + 6 voice lines). Hits: none. Review flags: none.
Extra code check for the scanner's known blind spots (17-dpl/COMPLIANCE.md §3) and this run's rules (放松 / 舒缓 / 健康 / Korean claims / eye shields): none found.
Rules held (where they apply to this ad): real pain first; results only as how skin looks + 效果因人而异; offer line only (no visit details); no relax / lie-back / feel lines; no eye-shield mention; no 'you have X'; generated people never pose as customers; before/after only from the real UKIYO client; device = the cream paddle with the red light-bar, never the purple-logo head; machine keeps its own 'Cell Light III Platinum' print; aesthetician at the head of the bed.
Every Wan clip and every final lands on chain at action time: S3 copy, then a G5 video/canvas atom parented to this ad's visual-evidence atom, then the /approvals row (CLAUDE.md forward-emission rule).