Batch 1: what went wrong, and the fix plan
Your 15 Oct notes on the 13 ads, mapped with Jev: 16 moves plus 2 planted checks, which came back correct in every call. Each problem is shown as our frame beside the right reference, with the rule that stops it happening again. Then the plan for each of the 13 ads, and 3 questions only you can answer. Nothing is generated until you approve.
Your 3 questions + the plan
The whole fix plan
Approve, and I make every keyframe for all 13 ads at once ($0), then put them on the board for one check before any video is made. Or tell me what to change.
Question 1 · Showing the after
OK to end each reel on the SAME generated customer after her visit (her selfie in the UKIYO lounge), skin modestly calmer or brighter, labelled 效果示意 · 效果因人而异, no split screen? Your 27 Sep rule said real-client before/afters only. Approving this replaces it for generated ‘after’ shots. Jev's pick among 4 ways: this one, 0.94.
Question 2 · The skin machine
Which skin machine does UKIYO use for the skin check? Send one photo (WhatsApp is fine) and I'll show that exact machine. Until then: she is seated at an unbranded skin-analysis screen showing her skin, no numbers, like UKIYO's SK01.
Question 3 · NG-P02, ‘after effect only?’
NG-P05: yes, after only (its ref is a glow portrait, Jev 0.99). NG-P02: after only is my default (Jev 0.61), or a corrected treatment image (made from UKIYO's real treatment footage, real shields; Jev 0.38). Approve = after only; or comment ‘treatment’.
What went wrong → the rule
1 · The handheld on the face
Your note: “Celllight handheld on face wrong machine” · “machine handheld wronf” · “Many handheld is wrong”
Rule from now on: Every on-face shot is made FROM one of UKIYO's own treatment videos (18 clips, IMG_5643–5649 and IMG_8136–8146; not shown here because a real client is in them). The real handpiece, the two gloved hands and the real pose stay; only her face (the reel's customer) and the room look change. This is the method you approved on 29 Sep. Those real clips also give the angles: from above the head, side close-up on the jaw, forehead, 3/4. The model never draws the handpiece itself. Before the board: side by side with the PRO sheet at full size.
2 · Eye shields
Your note: “some eye mask on face wrong” · “face mask looks weird. very AI”
Rule from now on: The shields come from crops of that footage that don't identify anyone (used as reference only, never pasted in). They are checked in every red-light frame at full size. No swim-goggle look, no glossy or see-through lenses, no oversized cups, no shots without shields.
3 · Angles
Your note: “the angle should be variety, from side, close up, from back etc.”
Rule from now on: At least 4 different set-ups per reel, from: skin macro · face at home · seated skin check · from behind her head (therapist's view) · side profile at bed level · 3/4 close · machine · wide room · her selfie after. Never two in a row the same; no clip shared between ads.
4 · Skin check
Your note: “when check skin should be using the skin machine, not check while lying down”
Rule from now on: The skin check is always seated, at the screen showing her skin; never on the bed. → Question 2: which skin machine does UKIYO use?
5 · One customer through the whole reel
Your note: “when facial, sudd change face, should be same customer doing facial, then treatment, then mask … THen last part her selfie after done. Shoot her selfie in ukiyo shop.”
Rule from now on: Same-person check on every reel before a single clip is made.
6 · The CellLight machine scenes
Your note: “Your celllight machine scene need change bg and mood, so neeed regen.”
Rule from now on: New machine scenes: the real console (its real pixels from UKIYO's footage) in a generated UKIYO brand room (never the real treatment room, per your 29 Sep rule): walnut, warm plaster, oat linen, lit bright with daylight + cove light for ads. A gloved hand sets the screen; the client is softly behind. Made once and shared across the CellLight reels, a different clip in each.
7 · NG-M02 at 0:03
Your note: “not sme as reference. showing the face issue on 0.03.”
Rule from now on: Each reel is rebuilt on its ref's timeline: the same beat at the same second. Before the board: our reel side by side with the ref at matching timestamps.
8 · CL-P03 tear
Your note: “Why teaaring effect jump? shoudl show tearing process. Then open should be same thing but cleared skin. Then only add usp video blocks behind”
Rule from now on: One continuous tear (4 rips) of HER photo; underneath is the SAME face with clearer skin (labelled 效果示意 · 效果因人而异); then the USP blocks (machine, paddle, skin check) and the RM198 card.
9 · Colour
Your note: “Overall colour too pale.”
| Whole-frame colour (Lab chroma) | Skin-tone colour (midtone chroma; the ‘too yellow’ measure) | |
|---|---|---|
| Batch 1 (13 ads, median) | 9.4 | 13.8 |
| Your approved UKIYO reels + CL04 + CL17 (median) | 12.2 | 14.0 |
| Your skeleton refs (8 reels, median) | 16.1 | 16.0 |
| Target, checked before the board | ≥ 13 reels · ≥ 12 statics | 12–17 (never higher: your 29 Sep / 14 Oct ‘too yellow’ line) |
Rule from now on: Every reel and static is measured against these numbers before the board: the room, clothes and grounds get their colour back while skin stays in the 12–17 band, so it never turns yellow again. End cards are no longer cream on cream.
10 · Smiling at the acne · and no after
Your note: CL-M10: “the woman looks happy with her face like this, shouldnt be smiling.” · “should show after after done treatment effect” · “I dont see those before skin problem, after get better much”
Rule from now on: Expression checked against every line before the board.
The plan for each ad
How real facial-treatment reels are built (applied to every reel below)
These are the things her refs (KONAP, La Monzz, Dr Avora, Letitia, AsterSpring) and winning clinic reels in general do that batch 1 did not:
- The problem is BIG and FIRST.
- Shown within the first second: a close macro in side light, so the texture reads.
- Then the customer's own reaction: a worried look in the mirror, a finger near the spot.
- Small stickers on a fine-looking face do not count.
- The camera works where the therapist works.
- Behind her head looking down (the therapist's view), at bed level from the side, and in close.
- The device's light is visible ON the skin.
- Never one frontal top-down shot repeated.
- One shot ≈ one step ≈ 1–2 s, each from a new angle.
- Slow push-ins, slow device glides.
- The step is named in a few words on screen (Dr Avora's step labels).
- The device is held by a professional.
- Two gloved hands, slow and steady, the light window ON the skin, never a gadget waved at the face. UKIYO's own treatment clips show exactly this (above the head, side close-up on the jaw, the forehead, 3/4), so the device shots are made from them.
- The consult is seated, in front of a screen that shows HER skin. That is where the plan for her face is made.
- It is one person's visit, start to finish. Viewers follow her.
- The result is shown through her, as her look in the mirror or her selfie at the shop at the end. Not a split screen.
- Bright, clean and rich in colour: the UKIYO brand room (walnut, warm plaster, oat linen) lit bright with daylight + cove light; not a dim back room, and not a washed-out cream.
Order of work (two review stops for her, both for all 13 ads at once)
- Keyframes, $0 (codex):
- Face-lock sheets: one customer per reel, plus 3 statics with a person.
- One new machine-room still set, shared by all CellLight reels.
- Every device-on-face keyframe made as an edit of a REAL UKIYO usage frame (UKIYO's own 18 treatment clips,
ukiyo-celllight-w1/R3/real-usage/: real handpiece, real two-hand pose; new face = the reel's customer; UKIYO brand-room look). - G1–G3 and G7 checked at full size.
- → Board: keyframe strips for all 13 (stop 1).
- Video and finish:
- All Wan clips fired in one batch, plus the CL-P03 tear.
- Edits, with G1–G9.
- Statics finished.
- → Board (stop 2).
Estimate: about 45 new Wan clips, roughly 240–270 Higgsfield credits (1.75 cr/s planning rate). There is no new voice spend while the lines hold.
CellLight 细胞光 3.0
CL-M10 · MOFU · skeleton Letitia AD-LETITIA-0010 (~22 s)
Her notes: machine scene new bg + mood; opener must not smile; skin check on the skin machine, not lying down.
New shot list (one customer: Wen Qi, 26):
| Time | Set-up | Shot |
|---|---|---|
| 0–2.2 | S1 | macro: 闭口 + red bumps on her cheek (natural, 29-skin-v4 method) |
| 2.2–4.5 | S2 | her face at the bathroom mirror, frustrated (not smiling), finger near the bumps |
| 4.5–6.8 | S3 | seated skin check at the screen, over her shoulder, then a screen insert of her cheek macro |
| 6.8–8.2 | S8 | wide: the UKIYO brand room (generated, lit bright), therapist at the bed |
| 8.2–10.4 | S4 | over-the-head POV: handpiece on her cheek, shields on (from real clip IMG_8144) |
| 10.4–12.4 | S5 | side profile: slow glide, red bar on the skin |
| 12.4–13.7 | S7 | machine in the new room, gloved finger on the screen |
| 13.7–16.2 | S1-after | Letitia's red-circle beat on HER cheek, now calmer, 效果示意 · 效果因人而异 |
| 16.2–18.4 | S9 | her selfie in the UKIYO lounge |
| 18.4–22 | — | end card over her blurred selfie |
Clips: about 7 (≈38 cr).
CL-M01 · MOFU · skeleton KONAP AD-KONAP-0001 (~22 s)
Her notes: machine scene new bg + mood; handheld wrong machine; angle variety (side, close-up, from the back); skin check on the machine; show the after.
How each note is fixed:
- Handheld: every on-face shot is an edit of a REAL UKIYO usage frame (UKIYO's own 18 treatment clips, ukiyo-celllight-w1/R3/real-usage/: real handpiece, real two-hand pose; new face = the reel's customer; UKIYO brand-room look), with ivory-white domed teardrop shields (real crops ukiyo-celllight-w1/assets/goggles-real/), checked side by side with the PRO on-face panel (G1/G2). The upright egg is gone.
- Machine: the device reveal uses the NEW machine-room block.
- Angles: 6 set-ups, including from behind her head (S4), side (S5) and close (S1/S6).
- Skin check: seated at the screen (S3).
- After: her selfie (S9).
- Facial-reel build (§ above):
- Point 1: her breakouts in side-lit macro in the first second, then her face in the mirror.
- Points 2–4: the therapist's view from behind her head, side and close, with the red light visible on her skin, each step about 1.8 s with a 4-word label.
- Point 5: seated at the screen.
- Points 6–7: one woman from mirror to selfie.
- Point 8: bright room, colour target.
New shot list (one customer: Mei, 24):
| Time | Set-up | Shot |
|---|---|---|
| 0–3.6 | S1 ×3 | macro montage of HER breakouts with pop-in labels (KONAP opener; all three crops are the same woman) |
| 3.6–5.5 | S3 | seated skin check |
| 5.5–7.3 | S7 | device reveal: the console in the new room |
| 7.3–9.1 | S4 | POV from behind her head: the handpiece comes in from the top onto her cheek (from real clip IMG_5646 / 8146) |
| 9.1–10.9 | S5 | extreme side close: red bar along the jaw |
| 10.9–14.5 | S6 + S5 | 3/4 close with two gloved hands, then a side glide (KONAP's "2 modes") |
| 14.5–16.4 | S9 | her after selfie in the lounge, label |
| 16.4–22 | — | CTA + end card |
Clips: about 7 (≈38 cr).
CL-P05 · PROMO · skeleton Zemits REF-9 (~10 s)
Her notes: machine scene new bg + mood; handheld on the face is the wrong machine; angle variety (side, close-up, from the back); skin check on the skin machine, not lying down; show the after.
How each note is fixed:
- Handheld: every on-face shot is an edit of a REAL UKIYO usage frame (UKIYO's own 18 treatment clips, ukiyo-celllight-w1/R3/real-usage/: real handpiece, real two-hand pose; new face = the reel's customer; UKIYO brand-room look), with ivory-white domed teardrop shields (real crops ukiyo-celllight-w1/assets/goggles-real/), checked side by side with the PRO on-face panel (G1/G2).
- Machine: the machine shot is the NEW machine-room block (not the old dim footage).
- Angles: 5 different set-ups (S5, S4, S7, S3, S9).
- Skin check: seated at the screen.
- After: her selfie in the lounge.
- Facial-reel build (§ above):
- Points 1 and 4: the first frame is her inflamed cheek with the handpiece already on it, as a therapist works (from the real jaw close-up IMG_5647).
- Points 2–3: the therapist's view from behind her head and from the side, the red bar visible on her skin, each about 1.5 s.
- Point 5: seated consult at the screen.
- Points 6–7: one woman from the first frame to her selfie.
- Point 8: bright room, colour target.
New shot list (one customer: Tiffany, 24):
| Time | Set-up | Shot |
|---|---|---|
| 0–1.5 | S5 | macro side: the paddle is ALREADY flat on her inflamed cheek (the skeleton's "pain and fix by 1 s"), hook 红肿痘痘冒满脸颊？ |
| 1.5–3.5 | S4 | POV glide |
| 3.5–4.8 | S7 | machine in the new room |
| 4.8–6.2 | S3 | seated check |
| 6.2–8.2 | S9 | her after selfie, label |
| 8.2–10 | — | 首次细胞光体验 RM198 card |
The water-bowl shot is dropped. Clips: about 5 (≈26 cr).
CL-P03 · PROMO · skeleton torn photo OPREF-08 (~10 s)
Her note: the tear jumps. Show the tearing process, then the SAME face with cleared skin, then the USP video blocks.
New shot list (one customer: Mei Qi, 23):
| Time | Shot |
|---|---|
| 0–5.5 | ONE continuous shot: a print of HER breakout face taped to a wall; two hands tear it in 4 rips (as in the ref). Behind it is the same face, skin cleared, 效果示意 · 效果因人而异. Hook 毕业照之前，又要先遮一遍痘痘？ |
| 5.5–8.2 | USP blocks, about 0.9 s each: S7 machine (new room) → S5 paddle side glide → S3 seated check |
| 8.2–10 | 首次细胞光体验 RM198 card |
Method: Wan i2v from the taped-print keyframe, with the cleared print as the reveal underneath. If Wan breaks the tear's continuity, a Remotion tear (4 animated rip masks) over the two prints. Clips: about 4 (≈24 cr).
Machine scene blocks (shared by all CellLight reels)
Her note: "change bg and mood, so need regen." - New S7 set: the real console pixels (MB01–MB04 source frames) in a generated UKIYO brand room (walnut, warm plaster, oat linen; never the real treatment room, her 29 Sep rule), lit bright for ads. Daylight + cove light, the therapist's gloved hand setting the screen, the client softly out of focus on the bed behind. - 3 short clips (≈16 cr), reused across CellLight reels only, a different clip per reel.
CL-M03 · MOFU static (no note)
Overall notes, one by one:
- Handheld: circle 3 is redone as an edit of a REAL UKIYO usage frame (UKIYO's own 18 treatment clips, ukiyo-celllight-w1/R3/real-usage/: real handpiece, real two-hand pose; new face = the reel's customer; UKIYO brand-room look).
- Eye shields: none in frame (cheek-only crop).
- Colour: to the target (whole-frame chroma ≥ 12, skin 12–17).
- Angle variety: not applicable (one frame).
- After: the right panel stays the MACHINE (her 14 Oct note: "should feature the machine, that is the main point"). Turning it into an after cheek would make a split before/after in one frame, which Jev ranked lowest (0.05) and Meta reviews hardest. The after for this offer is carried by the CellLight reels. A 2-card version (pain → her after) is possible if she wants it.
- Layout kept.
CL-P01 · PROMO static (no note)
Overall notes, one by one: - Colour: to the target (it reads pale: cream ground, soft skin). - Handheld / eye shields: none in this ad (the hero is her annotated face plus the locked PRO full machine), so nothing to correct; checked at full size. - Angle variety: not applicable. - After: this is a single pain-hero promo. An after beside the pain face would be a split before/after, which Jev ranked lowest (0.05) and Meta reviews hardest. So the after lives in this offer's reels (CL-P05, CL-P03) instead. If she wants it here: a 2-card version, pain card → her after card.
黑金牛奶光
NG-M10 · MOFU · skeleton Dr Avora REF-2 (~15 s)
Her notes: handheld ok; face and mask wrong; the face changes during the facial. The same customer goes facial → treatment → mask, then her selfie in the UKIYO shop.
New shot list (one customer: Kelly, 26):
| Time | Set-up | Shot |
|---|---|---|
| 0–2 | S2 | at home, sallow bare face, wish line 想要韩系玻璃肌？ |
| 2–3.5 | S3 | seated skin check |
| 3.5–5 | S10 | facial cleanse, over-the-head POV, the same face |
| 5–8.5 | S5 + S4 | treatment: the paddle exactly as the shot she OK'd, now on her face with correct shields |
| 8.5–10 | S10 | cream mask, natural, the same face |
| 10–12.5 | S9 | her selfie in the UKIYO lounge, label |
| 12.5–15 | — | end card |
Clips: about 6 (≈30 cr).
NG-M02 · MOFU · skeleton La Monzz AD-LAMONZZ-0013 (~22 s, VO reused)
Her note: not the same as the reference; show the face issue at 0:03.
Rebuilt on the ref's timeline (one customer: Grace, 32):
| Time | Set-up | Shot |
|---|---|---|
| 0:00 | S3 wide | seated consult with the aesthetician |
| 0:01 | S2 | sheet mask on at home |
| 0:02 | S3 insert | the skin-analysis screen |
| 0:03–0:05 | S1 big close-up | the problem made obvious: dull, sallow tone and foundation caking and flaking along the cheek, stickers 干 / 暗 / 卡粉 (the ref's crack beat, made real-looking) |
| 0:05 | — | 先别急着换护肤品 |
| 0:07–0:14 | S4 / S6 / S5 | treatment angles |
| 0:14–0:17 | — | felt-look lines |
| 0:17–0:19 | S9 | her after selfie, label |
| 0:19–0:22 | — | re-check + book card |
Clips: about 7 (≈38 cr).
NG-M05 · MOFU · skeleton InstaGlow GAP-UGC-S12 (~20 s, talking takes reused)
No note on this ad; the overall notes apply. - The talking woman becomes the customer in every shot. Her treatment shots (S5, S4) are generated from her own face lock, replacing the grey-knit clip shared with 3 other ads. - The skeleton's "after inset" = her own after selfie inset, labelled. - Colour to the target.
Clips: about 3 (≈16 cr).
NG-P03 · PROMO · skeleton AsterSpring AD-ASTERMY-0004 (~17 s)
No note on this ad; the overall notes apply.
One customer (Carmen, 31):
| Time | Set-up | Shot |
|---|---|---|
| 0–2.5 | S2 | at the vanity mirror, tired |
| 2.5–5 | S6 | offer title over the first treatment close-up (by 3 s, as the skeleton) |
| 5–9 | S4 / S5 / S1 | process close-ups: paddle and shields correct |
| 9–10.5 | S8 | wide: the UKIYO brand room lit bright, therapist at the bed |
| 10.5–12.5 | S9 | her after selfie, label |
| 12.5–17 | — | end card |
The dim, brown real clips are replaced. Clips: about 6 (≈30 cr).
NG-M14 · MOFU static (no note)
Overall notes, one by one:
- Handheld: the inset (an upright egg held in a hand) is replaced with the handpiece on HER cheek, made as an edit of a REAL UKIYO usage frame (UKIYO's own 18 treatment clips, ukiyo-celllight-w1/R3/real-usage/: real handpiece, real two-hand pose; new face = the reel's customer; UKIYO brand-room look), ivory-white domed teardrop shields (real crops ukiyo-celllight-w1/assets/goggles-real/).
- Colour: to the target.
- Angle variety: not applicable.
- After: the same reasoning as CL-P01 (single pain hero; no split before/after in one frame). The after for 牛奶光 is carried by NG-P05 / NG-P02 and the reels. A 2-card version is possible if she wants it.
NG-P05 · PROMO static
Her question: "should we show after effect only?" Yes (Jev 0.99). - Her skeleton (台南淨妍, live 136 days) is a glow portrait. - New hero: the same customer after her visit, bare face, modestly more radiant, daylight in the lounge. - No device and no shields in frame. - Pills 气色 / 干净感 / 素颜感 / 妆服帖 + RM198 + 效果示意 · 效果因人而异.
NG-P02 · PROMO static
Her question: "after effect only?"
- Default: after-only hero (Jev 0.61 vs 0.38): the same customer after her visit, evening light in the lounge, modestly more radiant. No device and no eye shields in frame, so neither her 'machine handheld wrong' nor her 'face mask looks weird' can recur. Label 效果示意 · 效果因人而异.
- Alternative: a corrected treatment hero, if she prefers the ritual image the FACE BAR skeleton uses. It is made as an edit of a REAL UKIYO usage frame (UKIYO's own 18 treatment clips, ukiyo-celllight-w1/R3/real-usage/: real handpiece, real two-hand pose; new face = the reel's customer; UKIYO brand-room look), with ivory-white domed teardrop shields (real crops ukiyo-celllight-w1/assets/goggles-real/), and checked side by side with the PRO on-face panel and UKIYO's own treatment photo before the board (G1/G2).
- Masthead 下班后的黑金牛奶光, RM198, 暗沉 · 泛黄 · 没光.
Full working files: 36-jev-map-b1/MAP.md (the Jev map), SHOT-GRAMMAR.md (set-ups, device truth, colour target, pre-board gate), FIX-PLAN.md.